B2B
Enterprise
Web App
Ventra - Site Management
Ventra brings site management, master data, and reporting together for fuel network operators. From onboarding a new site to scheduling a compliance report, every workflow lives in one system accessible on desktop or from the field on mobile.
Role
End-to-End Product Designer
Timeline
2025 | 4 Weeks
Client
Leading UK Fuel Retailer
Tools
Problem Statement
Fuel site operators were managing their network through a patchwork of spreadsheets, emails, and disconnected tools. Site details lived in one file, employee records in another, brand and supplier information nowhere consistent and reporting meant manually compiling data from all of it, every time.
Site, employee, and supplier data scattered across spreadsheets with no central record
No standard way to onboard or update a site, fascia, or brand, every team did it differently
Reports were built manually each cycle, with no reusable templates
Distributing reports meant manually emailing stakeholders one by one
No structured way to train new users on the system,knowledge lived with a few people
Field staff had no reliable way to check or update site info on the go
0%
0%
of site data updates required manual cross-checking across files
0
0
reusable report templates in use before Ventra
0hrs
0hrs
spent manually compiling one distribution-ready report
0
0
structured onboarding flow for new users
Defining Problem Statement
Operators weren't asking for more dashboards. They wanted one place to keep site data accurate and turn it into a report someone could act on without rebuilding it every time. Instead of digitising individual spreadsheets, I redesigned how operational data flows between site records, reports, and the people who need them.
Research
Rather than starting with screens, I first mapped how site data actually moved from an operations team updating a site record, to a report being built from that data, to a regional manager reviewing it weeks later.
This surfaced where records went stale, where reporting broke down, and where new users got stuck without guidance.
Operations teams don't need more places to enter data.
They need one accurate record per site and a reporting system that doesn't have to be rebuilt every time.
Opportunity mapping
After mapping how data moved from site records to finished reports, I identified where digital structure would remove the most repetitive work.
Rather than digitising every spreadsheet as-is, I focused on reducing duplicate entry, making reporting reusable, and giving new users a way to learn the system without hand-holding.
Information architecture
Ventra isn't a single flat tool, it's a role-based system where each user sees only what's relevant to their responsibilities.
The same system adapts responsively for operations staff working from a desktop and field staff checking site details from a phone.
Design system
With multiple roles, dozens of master data types, and hundreds of possible report configurations, consistency was essential.
A shared design system ensured that every interaction from adding a site to scheduling a report felt familiar regardless of module.
The Final Experience
User Login
Site Master
View Site Details
Reporting
Template Creation
Impact Overview
Centralized site & master data
Replaced scattered spreadsheets with one governed structure for sites, employees, fascia, brands, services, and suppliers.
Reusable reporting
Introduced saved report templates, cutting report-building time from hours to minutes on every recurring cycle.
Reliable distribution
Built managed distribution lists and scheduled sends, removing manual follow-up and missed reports.
Faster onboarding
Embedded training videos and tutorials reduced new-user ramp-up time and dependence on tribal knowledge.
Built for scale
Designed a responsive platform that supports additional sites, suppliers, and report types as the network grows — accessible from desktop or the field.
